Assessing Childhood Obesity

 

The National Collaborative on Childhood Obesity Research (NCCOR) needed a micro brand for their flagship guide on methods for assessing childhood obesity. The branding had to honor the highly technical content in a way that is both approachable and credible. This guide was translated into a full print publication and microsite on the NCCOR website, and it includes numerous original technical and medical illustrations.

nccor.org/tools-assessingobesity-guide/

Roles: Art Director, Graphic Designer, Illustrator

Micro-brand development and guide layout
Digital guide adaptation
obesity-guide-2.jpg
obesity-guide-3.jpg
obesity-guide-4.jpg
Custom medical illustrations
nccor_measures_1.jpg
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