Diabetes and You
Every year, only 1 million of the more than 34 million US adults with diabetes receive Diabetes self-management education and support (DSMES) services, according to CDC’s National Diabetes Report Card. DSMES services urgently needed a cohesive and recognizable brand identity — including a new, more approachable name — that communicates in a compelling voice, resonates with people with diabetes and supports the health care providers and diabetes care and education specialists advising them.
Roles: Creative Director, Graphic Designer
Naming and Logo Design
Branded Collateral
Brand Guidance
Evidence-Based Brand Development Process
Naming and Language Testing
Mood Boards for Audience/User Testing
Brand Boards for Audience/User Testing
Refined Logos for Audience/User Testing
Refined Brand Board for Audience/User Testing
Refined Brand Board for Audience/User Testing
Digital Brand Playbook for Audience/User Testing
