Let’s Stop HIV Together

HIV affects all of us.

The CDC’s Let’s Stop HIV Together campaign engages its audiences in inclusive, respectful, positive and honest conversation around HIV in the United States.

To reach those hardest hit by HIV, the campaign messaging is tailored to hyper-segmented target audiences across a broad spectrum of key populations. With this diversity in mind, the campaign brand needs to stretch from conservative to inventive — always linking back to a core brand that is recognizable and robust.

The full-service branding support of the campaign encompasses the entire spectrum of identity building, implementation and evolution across a variety of media, channels, products and experiences.

ROLE:
Creative Director

SERVICES:
Brand + Identity
Digital
Print
Environmental
Proposal Support