Start Here. Skill Up.
Retail jobs can provide more than just a paycheck — they can grow into a rewarding career. The Walmart Foundation needed a name, brand, website, ads and informational & promotional materials to pilot and test their new initiative to better equip entry-level retail workers and their managers to build a career (within or outside of retail) around foundational retail skills.
Roles: Art Director, Graphic Designer
Responsive website design
Social Marketing Campaign
Transit Ads
Paid media
Resources for Implementing Stores
Video Storytelling via YouTube Channel
Skills Challenge Game
Target Audience
Mood boards, Naming Boards and Additional Audience/User Testing Materials
Presentation of Pilot Testing Findings
